An Underutilized Qualitative Method in Product Testing
Depriving consumers of the product you’re testing! I know it sounds crazy but it’s a wonderful technique that really establishes a need...
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PRODUCT TESTING
TESTING EXPERTISE YOU CAN RELY ON
We'll do the heavy lifting so you don't have to
With the consumer product landscape more competitive than ever, product testing is vital to achieve product superiority and market share. Whether it’s prior to product launch or during other stages of the product development cycle, product testing can provide valuable insights on product efficacy, packaging, scent, flavor, product change detection and product experience. At MarketView Research, we've conducted thousands of product tests across categories and industries over the last 20 years. Simply deliver your product to our facility and we'll handle the rest.
OUR TESTING EXPERTISE
In-Home Use Test
Gain practical, in the moment feedback on your products in the environment they are intended to be used. With IHUTS, we know exactly how to handle your products safely, get them into the right audience, and help you analyze the results quickly.
Central Location Testing
CLTs are great if you require a more controlled environment, the ability to interact in person with participants and ask questions in real-time to get initial reactions and raw feedback
WHAT WE CAN TEST
We can test anything, so bring it on. But we're particularly well-versed in highly complex, regulated, or time sensitive product testing and have it down to a science for products like:
Consumables
Liquids
Large-scale, heavy or uniquely shaped products
Medical/ health-related
Consumer packaged goods and personal care items
WHY TOP BRANDS TURN TO US
We know there are a lot of research firms that do product research. But at MarketView Research, we truly shine in this arena. We've fine-tuned our processes over 20+ years to take great care of your products- handling EVERY aspect from start to finish- making it easy for you to get your products tested safely and easily.
Dedicated Team from Start to Finish
Your dedicated team is with you the entire way- working with you throughout the process, recommending the best research design, overseeing each phase of the project and providing deep analytics and insights.
Health and Safety Focus
We are well-versed and adhere to all health and safety protocols of today's testing environment, and minimize handling touch-points to prevent any contamination or damage to products.
In-House Product Preparation
Our dedicated, in-house field team will handle everything from inventory, labeling, packaging, instructions for use, consent forms, age and address verification and shipping ensuring you a one-stop shop environment.
Participant Recruitment
We'll recruit and secure the right target audience for product placement to give you the most accurate read to inform your product's future success.
Highly Detail-Oriented
We triple check everything from inventory counts, to accuracy of addresses (we compare against Post Office database), and testing instructions to ensure accuracy across the entire testing process.
Great Response Rate
We consistently get high engagement and response rates- which maximizes your investment and minimizes any product waste.
BEST-IN-CLASS PRACTICES AND OPERATIONS FOR HIGHLY REGULATED INDUSTRIES
We understand the marketplace is ever-changing. For highly regulated industries, like tobacco or vaping, we kept abreast on all market and regulatory changes to ensure your research is sound, real-time relevant and that results are compliant with standard set forth by the FDA. We employ best practices including:
Age Verification
Third party verification + 4 additional points including:
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Exact age recorded by panel supplier
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Self-reported age and DOB
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Self-reported category usage
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Personal certification
Digital Document Signature
Guaranteeing contents of document are accurate and have not been altered
Reaching Low Incidence Groups
Strategic and customized approaches to ensure inclusion of low incidence groups
NEWS AND INSIGHTS
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